Bosch Opens North American eBike Headquarters in Irvine, CA
Following its entry into the U.S. eBike market in early 2014, Bosch has established a new headquarters office for Bosch eBike Systems (www.bosch-ebike.us) in Southern California, expanding the business unit’s global operations in the U.S. and Canada.
Tim Frasier, president, Automotive Electronics, Robert Bosch LLC and company executives joined local customers, business partners and bicycle advocacy leaders on January 8th to publicly announce the opening of the 4,000 square-foot office located at 12 Mauchly, Unit E in Irvine.
The new office will manage sales, marketing, advocacy, application and technical support, service, project management, and quality management. The new headquarters will help Bosch eBike Systems support the growing number of bicycle brands launching pedal-assist eBike products in the U.S. and Canadian markets, such as BH EasyMotion, Felt Bicycles, Grace, Haibike, KTM, Lapierre, Xtracycle, and others.
Bosch-equipped eBikes will be available in 2015 on a wide variety of bicycle styles like urban commuter, trekking, mountain, fat-tire, and cargo bikes. Bosch is Europe’s market leader in pedal-assist electric bike technology.
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