Ford Launches Smart Mobility Plan and 25 Experiments to Change Travel

GreenTransitNews | January 25, 2015

The Experiment
Collecting data about how drivers use their vehicles could lead to better products and services

Ford at Consumer Electronics Show highlighted how it is using innovation not only to create advanced new vehicles but also to help change the way the world moves by solving today’s growing global transportation challenges.

The company announced its Ford Smart Mobility plan to use innovation to take it to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.

Ford also announced 25 mobility experiments around the world this year to test breakthrough transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.

Also at CES, Ford demonstrated SYNC® 3, its most advanced vehicle connectivity system, while highlighting semi-autonomous vehicles the company has on the road today and fully autonomous vehicles now in development.

25 global mobility experiments

The first steps for Ford Smart Mobility are 25 experiments – eight in North America, nine in Europe and Africa, seven in Asia and one in South America. Each experiment is designed to anticipate what customers will want and need in tomorrow’s transportation ecosystem.

These include: