Spuds Up! Big Idaho® Potato Truck Starts 6th National Tour
The Big Idaho® Potato Truck is back on America’s highways promoting the Idaho® potato and in six months the Truck will log 23,000 miles, stop in more than 60 cities both large and small and be photographed millions of times by spud lovers across the country.
The Truck’s popular “A Big Helping” charitable program will continue to support local non-profits across the country.
“When we launched the Truck six years ago, it was intended to be a one year campaign. Instead, the Truck became an overnight sensation – reminding consumers at every turn to look for the ‘Grown in Idaho®’ seal, which is prominently featured on the side of cab,” explained Frank Muir, President & CEO, Idaho Potato Commission (IPC). “We placed several other graphics on the Truck to communicate important key messages such as the Idaho® potato’s certification by the American Heart Association as a heart-healthy food; the Famous Idaho® Potato Bowl logo, the premier cold-weather college football bowl game; Spuddy Buddy, the Idaho® potato mascot; and important nutrition facts.”
BigIdahoPotato.com is the Truck’s official website that has a calendar listing all the Truck’s stops. And get this, Potatotracker.com provides a live feed of the oversized spud, allowing visitors to see where it is any time of day.
The Big Idaho® potato weighs more than 6 tons (the equivalent of 32,346 medium-sized Idaho® potatoes). Pass the gravy.
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